Home » Respuestas al examen de Certificación sobre las Campañas de Búsqueda Google Ads » Enrique quiere utilizar una campaña “Maximizar conversiones” con el Planiﬁcador de rendimiento. ¿Qué le puede recomendar el Planiﬁcador de rendimiento?

Enrique quiere utilizar una campaña «Maximizar conversiones» con el Planiﬁcador de rendimiento. ¿Qué le puede recomendar el Planiﬁcador de rendimiento?

marzo 29, 2021 By Vicen Martinez

Enrique quiere utilizar una campaña «Maximizar conversiones» con el Planiﬁcador de rendimiento.

¿Qué le puede recomendar el Planiﬁcador de rendimiento?

Un ROAS (retorno de la inversión publicitaria) objetivo a nivel de campana
Un CPA (coste por adquisición) objetivo a nivel de campaña
Una escala de puja de campaña
Un presupuesto diario medio

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