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¿En qué situación sería más útil la herramienta de experimentación de Google?

septiembre 26, 2022 By Vicen Martinez

Necesitas comparar cómo dos públicos clave reaccionan a dos anuncios de video diferentes.
Estás comparando el rendimiento de una creatividad para TV existente con el de una creatividad optimizada según el ABCD.
Necesitas comparar el rendimiento de un mismo anuncio en TV y en YouTube.
Estás comparando cómo un público reacciona al mismo anuncio en diferentes momentos.

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